Sustainability drives consumer choice

With Ecolutions Constantia Flexibles is contributing to the creation of products appealing to an ever increasing share of consumers caring for sustainability.

%

say more environmentally-friendly packaging is very important

%

prefer a more eco-friendly packaging over a regular one

%

consider the packaging of food products during shopping

%

regard the material and its look and feel as the most important criteria of more sustainable packaging solutions

Turning global challenges

into opportunities

The world’s population is growing fast. Demand for resources rises accordingly. At the same time precious resources end up as waste too quickly. Every year we dump a massive 2.12 billion tons of waste. Plastic production is expected to almost double over the next 20 years(1). Thereby, plastic packaging represents 26% of the total volume of plastics used(2). But only 30% of plastic packaging is recycled(3) in Europe. Another 30% of plastic packaging needs fundamental redesign before it can be reused or recycled(4). At Constantia Flexibles our mission is to rethink packaging every day to make a positive, sustainable and meaningful contribution to our customers and the environment. Providing consumers with packaging that is more planet-friendly requires flexible packaging with specific properties. Due to  limited natural resources on our planet most production industries are facing one common challenge: Keeping valuable resources in material cycles.

(1) (2) World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company, 2016

(3) PlasticsEurope, 2014

(4) World Economic Forum and Ellen MacArthur Foundation, 2017

Constantia Flexibles pledges that 100% of its consumer and pharma packaging will be recyclable by 2025.

By developing Constantia Ecolutions we actively contribute to the progression from a linear to a circular economy. Additionally, the development of Ecolutions is supporting the food industry to meet legal requirements for more sustainable packaging.  Constantia Flexibles will additionally advance new innovations to overcome the challenges of problematic or unnecessary non-recyclable plastic packaging.

This pledge is part of Constantia Flexibles’ commitment to the New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation in collaboration with the UN Environment Programme. The Global Commitment unites many of the world’s largest packaging producers, brands, retailers, recyclers, governments and NGOs. Signatories are working to eliminate the plastics we don’t need, to innovate so that all plastics we do need are reusable, recyclable, or compostable and to circulate all the plastics we use.

“As a company being committed to sustainability from the very beginning, we recognize the importance of contributing to the transition towards a circular economy. The development of Constantia Ecolutions is a crucial step on our journey to achieve our recyclability pledge of making all products recyclable by 2025.”

Thomas Greigeritsch

VP Group Sustainability, Constantia Flexibles

Circular Economy

The concept of a circular economy is increasingly recognized as the solution to the issues resulting from a ‘take-make-dispose’ approach in the 21st Century. In a circular economy, the value of products and materials is maintained for as long as possible. It is based on three principles: Design out waste and pollution, Keep products and materials in use, Regenerate natural systems (Ellen MacArthur Foundation, European Commission).

Before it is waste, flexible packaging plays an essential role as it protects food throughout the supply chain and enables a proper and safe delivery to the end-consumer. Flexible packaging with customized barrier protection and appropriate portioning reduces the risk of waste, thus saving many resources. Flexible packaging adds value in the circular economy through very efficient use of materials and energy resources. If on top of that it is collected and recycled, this increases its resource efficiency even further.

A more sustainable packaging offers maximum functionality with the best possible product protection, causes minimal ecological impact and is as circular as possible.

Timeline Sustainability – some milestones

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  • 1970

    First Earth Day

    First Earth Day

    November 20, 1970
  • 1972

    UNEP was founded

    UNEP was founded

    November 20, 1972
  • 1972

    Club of Rome publishes “Limits to Growth”

    Club of Rome publishes “Limits to Growth”

    November 20, 1972
  • 1992

    Earth Summit – United Nations Conference on Environment and Development in Rio de Janeiro

    Earth Summit – United Nations Conference on Environment and Development in Rio de Janeiro

    November 20, 1992
  • 2000

    UN Millennium Development Goals (to be achieved by 2015)

    UN Millennium Development Goals (to be achieved by 2015)

    November 20, 2000
  • 2005

    Kyoto protocol coming into force

    Kyoto protocol coming into force

    November 20, 2005
  • 2012

    Rio+20 Summit – UN Conference on Sustainable Development (UNCSD)

    Rio+20 Summit – UN Conference on Sustainable Development (UNCSD)

    November 20, 2012
  • 2015

    Adoption of the European Commission Circular Economy Action Plan (EU Circular Economy Package)

    Adoption of the European Commission Circular Economy Action Plan (EU Circular Economy Package)

    November 20, 2015
  • 2015

    Adoption of Sustainable Development Goals (to be achieved by 2030)

    Adoption of Sustainable Development Goals (to be achieved by 2030)

    November 20, 2015
  • 2016

    Paris Agreement enters into force

    Paris Agreement enters into force

    November 20, 2016
  • 2018

    European Commission’s EU Strategy for Plastics in a Circular Economy

    European Commission’s EU Strategy for Plastics in a Circular Economy

    November 20, 2018
  • 2018

    Ellen MacArthur Foundation New Plastics Economy Global Commitment

    Ellen MacArthur Foundation New Plastics Economy Global Commitment

    November 20, 2018
  • 2019

    UN Climate Action Summit, SDG Summit

    UN Climate Action Summit, SDG Summit

    November 20, 2019
  • 2019

    Fridays for Future climate strikes

    Fridays for Future climate strikes

    November 20, 2019
  • 2019

    European Commission Single Use Plastics Directive coming into force

    European Commission Single Use Plastics Directive coming into force

    November 20, 2019
  • 2019

    Circular Plastics Alliance

    Circular Plastics Alliance

    November 20, 2019

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